2018 MARKETING STRATEGY

Open Enrollment Training

 

Target Audience & Personas

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LEVEL I - MARCH 28

SOCIAL

 

 

Current Synergo Social Media Platforms: Facebook, Google +, YouTube

Future Social Media Platforms: Vimeo, Pinterest, Instagram

 

  • All Open Enrollment Trainings will be highlighted on Facebook through events, build up and after-program highlights. 

 

Events:

COURSE MANAGER: January 11 - 14, 2018

LEVEL I: March 28 - April 1, 2018

LEVEL II: April 11 - 15, 2018

LEVEL I: June 6 - 10, 2018

LEVEL I: October 10 - 14, 2018

LEVEL II: October 31 - November 4, 2018

 

 

LEVEL II - APRIL 11

EMAIL

Current Synergo Email Software: My Emma Email Marketing

  • All Open Enrollment Trainings will be splashed in individual emails sent to specific segmented groups. These segments will be dependant on the training.

CAMPAIGN CONTENT TIMELINE

LEVEL I - JUNE 6

Content Update Timeline

February 12: Adword Campaign Start, Social Media Post

February 15: Email Marketing Blast

February 26: Social Media Post

March 9: Social Media Post (Final)

March 30: Social Media Post - Highlights

April 20: Website Content Update Complete

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Email Marketing Send Dates: February 15 (Register Now)

Social Media Post Dates: February 12 (First mention), February 26 (Reminder), March 9th (Final Reminder), March 30 (Highlight during program)

Website Content Highlight Updates: Update website content by April 5

Adword Campaign Dates: February 12 - March 9 (Keywords: Ropes Course Training, Level I ACCT, Challenge Course Training) $150 - full campaign.

Print Material Needed: N/A (This training is listed in the master training schedule handed out at ACCT)

Total Marketing Costs: $150

Total Labor & Time: 

Campaign Goals: Produce new content for website, expand brand awareness, increase website traffic to training pages, increase attendance for Level I

 
 

LEVEL I - October 10

 

LEVEL II - October 31